4.05.2010

No Twilight Game? THANK GOD!

"Given how hot a property it is, Twilight could easily present a seven-figure exploitation opportunity," analyst Nick Gibson told the publication, "especially if publishers look at taking it beyond retail gaming and considers network gaming."

"It may well be that the rights holders aren’t aware of the potential benefits as they haven’t explored the games market before,” he said. "It’s not unheard of – although it is increasingly unusual in this day and age."  

No.  It's not that they haven't explored the games market.  There is NO market for it.

The gamer market is geared toward guys.  That's why God of War has an uber-manly hero who has sex, albeit off screen, with big breasted women.

Twilight is marketed to teenage girls and while there is a game market for those girls, it is tiny and will not generate 'millions' in revenue. 

Let's be honest.  The vast majority of people reading Twilight do not own game systems.  And the ones that do, won't waste their game dollars on a Twilight game.  Seriously, what kind of game would it be anyway?  And I swear to the Almighty that if you point to one of those damn Barbie games, I will kill you.  Because that's exactly what it will look like.

Very few movies translate into games and those games are notorious for being profit sinkholes (despite what the article in the jump says).

The Dark Knight was not made into a game because Arkham Asylum came out at the same time.  EA (who was developing The Dark Knight) would have lost a lot of money.  Arkham Asylum not only came out to the praise of critics, but flew off the store shelves.  EA made the right call.

"The brand’s appeal could actually extend significantly beyond the expected teen girl market and into the 20- to 30-year-old female market, which has a very substantial crossover into gaming," he said.

Yes, there is a substantial cross over into gaming with the 20-30 year olds, but guess what?  They are gamers.  Why would they pay for a bad movie tie-in when Final Fantasy XIII is currently rocking their worlds?  And the 20-30 year olds who are reading Twilight are, by and large, not gamers.  While their kids may have a Wii, that doesn't mean they're going to waste money on a Twilight tie-in game that they won't even know exists because the ad placement will not find its way to the target audience.

To the Twilight Money Machine: The lack of a game tie-in was the right call.

2 comments:

choperena said...

What is the new gameboy called? DS? Something to alternate with Pokemon?

Nicolle said...

The DS and DS lite both play gameboy, gameboy advance, and ds games. The DSi and the new bigger version of the DSi will only play DS games. I have an original DS, but I'm ready for a new one and I'm looking at the green DS lite. :)