Sony: Digging Our Own Grave So You Don't Have Too

Sony, after the snafu of the graffiti ads, have decided that they hadn't been offensive enough.

For the release of the PSP in white (as opposed to the typical black colored console), Sony has devised an ad in which a white girl with white hair in white clothing is abusing a black woman.

Sony says that the ad will be controversial. (No shit, Sherlock.)

When asked to comment on the debate, a Sony rep told GameSpot News: "The marketing campaign for the launch of the white PSP in the Netherlands focuses on the contrast between the Black PSP model and the new Ceramic White PSP model. A variety of different treatments have been created as a campaign to either highlight the whiteness of the new model or contrast the black and the white models. Central to this campaign has been the creation of some stunningly photographed imagery that has been used on large billboards throughout Holland. All of the images created for the campaign have been designed to show this contrast in colors of the PSP's, and have no other message or purpose."

No other message or purpose? I can tell you what the message and purpose is:

The Message: We suck. Dump our product.
The Purpose: Company suicide with the option of selling to the highest bidder, probably Microsoft.

Here's the official Dutch PSP website with more of the ads.


LittleBrownGirl said...

Super poor taste. I am more shocked that they are defending this ad.

Nicolle said...

*Sagely Nodding* Everyone with a brain stem is shocked. It's their ad, they have to at least try to 'spin' it before they apologize. Which will happen in another week or two.